The  folding , also called by the French term  leaflet, is a small sheet printed and folded (unlike the flyer which is a simple printed sheet, without folding), which is distributed for advertising or propaganda purposes.
 
 Curiosity:  Folding is often confused with  brochure  (also a French term). What they have in common is that both are publications, for information or advertising purposes, consisting of a few pages. The difference is that, properly speaking, in the  brochure  (in  Italian  booklet), the pages are bound.

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